We often wonder why the price of popcorn is so high in a movie theater specifically where we are not allowed to bring our own food or drink. Here is an very interesting book by Professor Richard B. McKenzie titled:
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
The book discusses about popcorn price and many other such challenges in Pricing and revenue management. Click here to listen to a small podcast where the author provided a sneak peak of the title.
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